When the FIFA executives had absorbed the potential value of the television rights they realised the power this torrent of money would deliver. 等國際足聯(lián)的執委們完全弄明白電視轉播權的潛在價(jià)值后，他們意識到這筆山洪海嘯般的錢(qián)財有多么巨大的力量。
Samaranch is credited with building the games into a multibillion-dollar industry, largely based on lucrative TV rights deals and the fierce competition among cities to land them. 薩馬蘭奇的成就在于把這項賽事變成了獲利數十億美元的事業(yè)，這主要是依靠豐厚的電視轉播權交易以及為能承辦比賽而產(chǎn)生的城市間的激烈的競爭。
