Doug Medina, senior director of enterprise marketing at Huges, said ISS was chosen because it had a program to take the company through all the requirements. 麥道的高級主管企業(yè)營(yíng)銷(xiāo)在預科階段說(shuō),國際空間站被選中,是因為它有一個(gè)計劃,采取公司通過(guò)所有要求。
Experts say prolonging the quality guarantee period is helpful to attract buyers and enhance brand reputation, which is also a long-term investment in marketing. 業(yè)內專(zhuān)家認為,利用超長(cháng)質(zhì)保期吸引消費者購車(chē),能夠提升汽車(chē)企業(yè)的品牌口碑,這是企業(yè)營(yíng)銷(xiāo)的一種長(cháng)期投資。