They seek to democratize access to their products by bringing good quality to the mass market at an affordable price. 他們似乎對營(yíng)銷(xiāo)學(xué)所帶來(lái)的巨大的經(jīng)濟和社會(huì )利益不感興趣。
Despite the best efforts and big budgets of the studios, marketing remains an inexact science, and movie moguls can't always predict how their products will fare at the box office. 盡管電影公司竭盡全力,也耗費了巨資,營(yíng)銷(xiāo)學(xué)仍然是一門(mén)極不精確的科學(xué),電影大亨們經(jīng)常無(wú)法估計所發(fā)行電影的票房業(yè)績(jì)如何。