Secondly, it clarifies the inherent problems which need to be solved in regional marketing, and proposes a marketing framework for conducting regional image marketing. 其次在定義問(wèn)題的基礎上明晰區域形象營(yíng)銷(xiāo)的基本框架，通過(guò)構建概念模型解決區域形象營(yíng)銷(xiāo)的戰略及其實(shí)施問(wèn)題。
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