During this phase he may use generic search terms related to the product or services sought in order to form a "short list" of potential providers. 此階段用產(chǎn)品或服務(wù)相關(guān)通用搜索詞搜索，形成提供商候選名單。
Advertising tries to convince us that product can fulfill us and meet our deepest human needs and that the value of a person depends upon the products used. 廣告試圖使我們相信，產(chǎn)品使我們充實(shí)，可以滿(mǎn)足我們人類(lèi)最深層的需求，一個(gè)人的價(jià)值取決于所用產(chǎn)品的價(jià)值。
