The visual turn in commercial advertisement creativity is the result of social development and mutual influence of multi-media. 摘要商業(yè)廣告創(chuàng )意中的視覺(jué)化轉型，是社會(huì )發(fā)展和多種媒體集約作用的結果。
Compared with the advertising creativity's influence on marketing communication, our knowledge about advertising creativity appears to be vague and unsystematic. 摘要相對于廣告創(chuàng )意在行銷(xiāo)溝通上的影響力，我們對于廣告創(chuàng )意的了解，顯得模糊而且沒(méi)有系統。
