We analysed four forms of non fungibility and explored the special mental arithmetric of mental accounts from the value function,coding rule of gains and losses and reference outcome.

 
  • 本文分析了心理帳戶(hù)非替代性的三種表現,從值函數,得與失的編碼規則和參照點(diǎn)效應探討了心理帳戶(hù)的特定運算規則。
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