Understand the importance of information to the company.Know the definition of a marketing information system and be able to discuss its subparts.Learn the steps in the marketing research process.

 
  • 向公司解釋信息的重要性。定義營(yíng)銷(xiāo)信息系統并討論其組成部分。概述市場(chǎng)研究過(guò)程的幾個(gè)步驟。
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