Thus, marketing managers are encouraged to eschew the dogma of marketing warfare to assume a co-competitor mind-set and consider the potential benefits of not only competing with their rivals but also building effective alliances with them.
英
美
- 所以，營(yíng)銷(xiāo)管理者應避免遵從營(yíng)銷(xiāo)戰的教條，從而形成與競爭者合作的思想，考慮與對手其建立有效聯(lián)盟能帶來(lái)的潛在利益。
