Through a case of Samsung sponsor Bangkok Asia Games and Sydney Olympic Games,it draws the conclusion that sport sponsors should activate the sponsorship so that they can achieve the maximum effects of Sport Sponsorship.
英
美
- 并以三星為例研究其在曼谷亞運會(huì )和悉尼奧運會(huì )中的活化活動(dòng),最后指出體育贊助者應圍繞體育贊助效益的4個(gè)方面,開(kāi)展贊助活化才能使體育贊助效益最大化。
