The research resuIts imPlied that FCB models aPply partly toInternet advertising. We can refer to FCB models while developing theexpression strategy of Internet advertising.

 
  • 本論文認為,FCB 模式對于網(wǎng)絡(luò )廣告有部分的適用性,在發(fā)展網(wǎng)絡(luò )廣告的表現策略時(shí),可以將FCB模式作為網(wǎng)絡(luò )廣告策略發(fā)展與設一 互 一?
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