The research is done under the background abovementioned, Hotelling model (Salop model) and Game theory are used to discuss competitively pricing problem for multi-channels including Internet channel.
英
美
- 論文就是在上述背景下所展開(kāi)的研究，主要運用Hotelling模型（Salop’s 1979模型）和博弈論理論，探討Internet在線(xiàn)直銷(xiāo)渠道存在的環(huán)境下，零售商以及制造商零售商系統渠道管理和多渠道定價(jià)問(wèn)題。
