The research finds that retail brand image is a multidimensional concept, which is composed of 31 items and can be divided into seven dimensions.

 
  • 研究發(fā)現,零售品牌形象是一個(gè)多維的概念,它主要由31個(gè)指標構成并可以劃分為7個(gè)緯度。
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