The first thing Unilever did to find out where it was going wrong in 2004 was to look carefully at its portfolio of brands, product categories and countries of operation.

 
  • 2004年聯(lián)合利華為找出失誤原因的第一件事就是仔細地分析公司的品牌組合、產(chǎn)品種類(lèi)還有業(yè)務(wù)所在的國家。
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