The dissertation is intended to provide consumable manufacturers an approach to understand the market segmentation structure, so as to create the new product strategy.

 
  • 論文試圖解決這樣一個(gè)問(wèn)題:在當前國際國內競爭日益加劇的環(huán)境下,汽車(chē)等消費品制造企業(yè)如何正確認識市場(chǎng)細分結構,以便于科學(xué)部署與實(shí)施其新產(chǎn)品戰略。
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