The competition environment and the development trend of advertising industryin China are investigated and the advertising competition strategies are presentedbased on the brand perceived value.

 
  • 對我國廣告業(yè)的市場(chǎng)競爭環(huán)境和主要發(fā)展趨勢進(jìn)行了研究,提出基于品牌價(jià)值感知的廣告競爭策略。
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