The article reviews the definitions of sunk cost and the sunk cost effect,the categories of the sunk cost effect and its functional areas,then makes explanations in terms of psychological theories.
英
美
- 文章概括了沉沒(méi)成本及沉沒(méi)成本效應的定義,沉沒(méi)成本的種類(lèi)和發(fā)生領(lǐng)域,并用心理學(xué)理論對沉沒(méi)成本效應進(jìn)行了解釋。
