The appearence of advertisement proposal has its general law, which, due to its continuity, shows three stages: gathering information, production orientating, proposal formation.
英
美
- 廣告創(chuàng )意的產(chǎn)生有其普遍的規律性,這種規律性因時(shí)間上的連續性而表現為廣告創(chuàng )意產(chǎn)生的三個(gè)階段:調取信息階段、產(chǎn)品定位階段、創(chuàng )意形成階段。