The advertising master David Ogilvy said, brand is a complicated symbol and an assembly of something intangible, which include brand attribute, brand name, packaging, price, history, reputation and advertising.
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美
- 廣告界泰斗大衛.；奧格威(David Ogilvy)對品牌的定義是:品牌是一種錯綜復雜的象征；它是品牌屬性、名稱(chēng)、包裝、價(jià)格、歷史、聲譽(yù)、廣告方式的無(wú)形總和。
