The addressee subdivision is an idea that was borrowed from tire discipline of marketing, and was in close contact with the theories of reception aesthetics in the course of its cultural transmission.

 
  • 摘要受眾細分的理念最初是從市場(chǎng)營(yíng)銷(xiāo)學(xué)中借鑒過(guò)來(lái)的,并在文化傳播的實(shí)踐中與接受美學(xué)的理論發(fā)生了相當深刻的內在聯(lián)系。
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