The 1st part is the brief instruction of CMB and the definition of core competencies, the 2nd -6th chapter are the case analyses in which the author base his discussion on theories of tactic management, production innovation, marketing.
英
美
- 第二章至第六章是案例分析，依據管理理論對現象進(jìn)行理論分析，借鑒了戰略管理、產(chǎn)品創(chuàng )新、市場(chǎng)營(yíng)銷(xiāo)、組織行為學(xué)等理論知識，參考了相關(guān)文獻；
