Samaranch is credited with building the games into a multibillion-dollar industry, largely based on lucrative TV rights deals and the fierce competition among cities to land them. 薩馬蘭奇的成就在于把這項賽事變成了獲利數十億美元的事業(yè),這主要是依靠豐厚的電視轉播權交易以及為能承辦比賽而產(chǎn)生的城市間的激烈的競爭。