Secondly, the symbol system is classified into several indexes, which establish the index tree of dissemination system of star spokesman in TV advertisement, and finally set up the index system.

 
  • 其次,把這些符號系統細化成若干個(gè)可以量化評估的指標,做出明星代言人電視廣告傳播系統指標樹(shù),建立指標體系。
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