Secondly, the paper discusses a multi-level relationship through a single retailer and a single manufacturer vertical cooperation promotion models, and analyses coopetition characteristics between the vertical enterprises.
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美
- 接下來(lái)，本文通過(guò)建立單一制造商和單一零售商的垂直合作促銷(xiāo)模型，探討了多層次交互關(guān)系下垂直方向企業(yè)各方的競合特征。
