Sales fell in the U.S. and Europe as consumers switched to generic skin-care products. Nivea is using its brand strength to win loyalty in emerging markets.

 
  • 隨著(zhù)消費者轉向通用護膚品,它在美國和歐洲的銷(xiāo)量開(kāi)始下滑。妮維雅正利用它的品牌號召力在新興市場(chǎng)贏(yíng)得忠實(shí)用戶(hù)。
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