Over the past the research of marketing channel neglect the transaction cost can be ignored, in this paper, we consider the transaction cost in channel competition to analyzing the channel structure.

 
  • 摘要過(guò)去有關(guān)行銷(xiāo)通路競爭研究大多忽視交易成本的存在,本研究考慮交易成本對行銷(xiāo)通路競爭之影響。
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