Marketing concept should be introduced into the libra ri es of Colleges and Universities,and its reasonable policies should be clearly es tablished and defined so as to make the libraries genuine and practical informat ion service centers.
英
美
- 為了使高校圖書(shū)館能成為名符其實(shí)的信息服務(wù)中心,高校圖書(shū)館應該引進(jìn)市場(chǎng)營(yíng)銷(xiāo)觀(guān)念,確定合理的市場(chǎng)營(yíng)銷(xiāo)策略。