Marketers often think that co-branding is a good strategy to bring benefits for their brands, especially the neutrally perceived brand likes to release new products with a positively brand logo.
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- 企業(yè)界常認為共同品牌策略是為其獲取更高利潤的良好方法，尤其當新品牌產(chǎn)品推出時(shí)，常希望透過(guò)共同品牌策略，藉助在消費者心中評價(jià)高之品牌聲望的拉抬，為自身品牌創(chuàng )造更多正面效果。
