Many sales managers assume that to successfully close a sale (esp. in a B2B setting), you have to speak to the top decision makers, preferably the General Manager, Country Manager or the CEO.

 
  • 很多銷(xiāo)售經(jīng)理心存這樣的假設:為了取得一個(gè)銷(xiāo)售項目的成功(特別是在B2B銷(xiāo)售中),你必須與最高決策者進(jìn)行對話(huà),最好是與總經(jīng)理、地區經(jīng)理或CEO直接對話(huà)。
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