It is show that if the retailer can depress the purchase cost of private brand products under the original wholesale price, the retailer can attack their competitor.

 
  • 研究結果發(fā)現,若零售商能壓低其私有品牌產(chǎn)品的進(jìn)貨成本在原始的批發(fā)價(jià)之下時(shí),零售商將有能力反擊其競爭者。
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