It is a kind of pragmatic strategy in accordance with the principles of validity and efficiency to convey public images in terms of journalese speech varieties, with the help of the communicative privileges of mass media.
英
美
- 借助新聞媒介的傳播優(yōu)勢,運用新聞的言語(yǔ)體式開(kāi)展公關(guān)形象傳播,是符合有效原則和效率原則的一種公關(guān)語(yǔ)用策略。
