Innovation and new product development (NPD) are critical to firm success and are often cited as means to a sustained competitive advantage.

　
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  • 本篇論文主要探討在新產(chǎn)品開(kāi)發(fā)過(guò)程中，專(zhuān)案主持人的管理角色與新產(chǎn)品開(kāi)發(fā)績(jì)效之關(guān)系。
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