In carrying out the marketing functions,the firm needs to have a marketing program or strategy. This is known as the marketing mix.
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在發(fā)揮營(yíng)銷(xiāo)功能時(shí),企業(yè)需要制訂一個(gè)營(yíng)銷(xiāo)方案或營(yíng)銷(xiāo)策略,這就是我們所說(shuō)的營(yíng)銷(xiāo)組合。
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