In addition, when consider the transaction cost to the linear demand function; the retailer has lower outcome level than general linear demand function.

 
  • 另外,當考慮交易成本于通路競爭時(shí)零售商相關(guān)行銷(xiāo)變數將會(huì )比采取一般線(xiàn)性需求函數下有較低的產(chǎn)出水準。
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