Finally, they show that sponsorship effects can persist for as long as a year despite day-to-day exposure to other brand communications.

 
  • 最后,他們指出,盡管有日復一日的其他品牌溝通活動(dòng),社會(huì )贊助影響仍可以持續長(cháng)達一年的時(shí)間。
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