Due to the structural dislocation between the transmitter and the audience, there exists a semiotic dissymmetry in the advertising text from the surface framework to its deeper logic.

 
  • 摘要由于傳播者與受眾之間的結構性錯位,從廣告文本的表層結構到深層邏輯都存在著(zhù)符號不對稱(chēng)性。
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