Consumers are influened mainly by some factors (sush as the Color, Workmanship and Style etc) to make buying decision, and pay less attention to the brand and place of production.

 
  • 研究結果表明:消費者購買(mǎi)服裝時(shí)所重視的仍然是服裝內在的各種屬性-顏色、做工和款式等,而對品牌和產(chǎn)地等外在屬性的重視程度較低;
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