The results show that cobranded ingredient branding strategy has positive influence on consumers' evaluation for PLB. 結果顯示，聯(lián)合成份品牌化策略對私有品牌產(chǎn)品評價(jià)有正向的影響。
If the service companies want to launch service effectively, it must carry out the marketing strategy on tangibility of service, which means to provide physical evidence. 因此，服務(wù)企業(yè)要有效地營(yíng)銷(xiāo)服務(wù)，就必須實(shí)施有形化策略，即為無(wú)形服務(wù)提供有形證據。
