Confronting with the doubt of consumer and media, Scholar each airs his own views, so the study of this problem is actually significant to real estate enterprises and consumers.

 
  • 面對媒體和消費者對概念營銷這一營銷手段的質疑,學者們各抒己見,因而研究這個問題對房地產企業和消費者都有現實意義。
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