How does that differ from the brand strategy before Converse was acquired by Nike? 在被耐克接手之前,匡威的品牌戰略有何不同?
This article was written in order to provide materials for one whois practicing in ?Brand Strategy? 作者力圖從嶄新的角度全面定義品牌這一概念,并以此為基礎,開(kāi)展深入討論,希望對品牌戰略實(shí)踐者提供借鑒。