Based on traditional 4Ps theory of marketing theory, Professor Alastair Morrison added 4 more and made the existing marketing theory better and more practical.

 
  • AlastairMorrison教授在傳統4Ps營(yíng)銷(xiāo)理論的基礎上,提出了后4Ps理論,從而使旅游服務(wù)業(yè)營(yíng)銷(xiāo)理論更趨于完整和實(shí)用。
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