And propositions of how to improving the ad service quality is suggested basing on the influencing factors: improving the quality of Scientific and Technical Periodicals, innovating and controlling the ad space, enhancing the quality of ad information.
英
美
- 這種服務(wù)活動(dòng)的質(zhì)量體現在廣告信息傳播效果上,在科技期刊社的廣告經(jīng)營(yíng)活動(dòng)中,應該采取提高科技期刊整體質(zhì)量、創(chuàng )新與控制廣告版面數量,提高廣告信息質(zhì)量等策略來(lái)提高廣告服務(wù)的質(zhì)量。
