An enterprise will effectively formulate and implement its multinational business strategy accordingly on the base of better understanding the essential principles, interactive relations and decision making framework of the strategy.
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- 企業(yè)從這種戰略管理的基本原理出發(fā) ,在充分了解跨國經(jīng)營(yíng)戰略實(shí)質(zhì)與內涵的基礎上 ,全面掌握跨國經(jīng)營(yíng)的框架類(lèi)別和表現特征 ,以及各種跨國經(jīng)營(yíng)戰略間的相互關(guān)系和作用 ,從而有效制定企業(yè)自己的跨國經(jīng)營(yíng)戰略