Actually the brand image is reflected not only from auto itself,but also from different aspects,such as a brand trademark,brochure,logo,and souvenir,as well as the appearance design of the exhibition area,exhibit platform layout,decorated style and hue.
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- 展覽會(huì )的整體設計除了汽車(chē)本身的基本元素外,大到展區外觀(guān)設計、展臺布局設計及裝飾風(fēng)格和色彩運用等,小到品牌商標、宣傳廣告,以及宣傳冊的設計和紀念品的派送等,都從不同的側面折射出一個(gè)品牌的整體形象。