Abstracts: Existential-phenomenology has its unique benefits in the consumer research field which positivism is the dominant paradigm, it can provide an empirically based and methodologically rigorous understanding of consumer phenomena.
英
美
- 近年來(lái)，國內學(xué)術(shù)界大力提倡在市場(chǎng)營(yíng)銷(xiāo)學(xué)研究中采用心理計量的實(shí)證主義方法，有關(guān)成果陸續發(fā)表于國內一流學(xué)術(shù)期刊（包括《心理學(xué)報》），并在數量上有明顯增長(cháng)趨勢。
